| Course Name | Global Consumer Culture and Identities |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| MCPR 570 | Fall/Spring | 3 | 0 | 3 | 7.5 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Service Course | |||||
| Course Level | Second Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | - | |||||
| Assistant(s) | - | |||||
| Course Objectives | In this course we will explore global consumer culture, its articulation with dominant and vernacular cultures in the process of identity constructions |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | Consumerism, among all |
| Related Sustainable Development Goals | |
|
| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction | Introduction to theoretical Frameworks, Course Themes, Expectations |
| 2 | Construction of the Nation(al) | Benedict Anderson. Imagined Communities. "The origins of National Consciousness" pp.37/65 |
| 3 | Defining and Rethinking Global | Arjun Appadurai. Modernity at Large: Cultural Dimensions of Globalization. "Global Ethnoscapes." pp. 48/65 |
| 4 | Local, Global or Glocal AKA Hybrid | 1)Annabelle SrebernyMohammadi. The global and the local in international communications, in Askew, Kelly M. and Richard R. Wilk (Eds.) The Anthropology of Media: A Reader. pp. 337/356. 2)Marwan Kraidy. The Cultural and Political Economies of Hybrid Media Texts, in Hybridity or the Cultural Logic of Globalization. Philadelphia: Temple University Press: 2005. 97/115. |
| 5 | Modern Consumer Society | Leiss et. al., Late Modern Consumer Society, pp. 295/332. |
| 6 | Neoliberal Age | Harvey D (2005) A Brief History of Neoliberalism. New York: Oxford University Press. Introduction & Chapter1 |
| 7 | Consumption, Identities and Nationalism | Silvio Waisbord. "Media and the Reinvention of the Nation," in The Sage Handbook of Media Studies, edited by John Downing, 375/392. Thousand Oaks, California: Sage Publications, |
| 8 | Consumption, Identities and Advertising | Robert Foster. Making National Cultures in the Global Ecumene. Annual Review of Anthropology, 20: 235/60. |
| 9 | Glocalization in Advertising :The case of Turkey | Christine Ogan, Filiz Cicek, Yesim Kaptan. Reverse Glocalization? Marketing a Turkish Cola in the Shadow of a Giant. Journal of Arab and Muslim Media Research 1(1): 47/62. |
| 10 | Midterm Exam | Good Luck! |
| 11 | Global Brands and Global Images | Tinic, Serra (1997) United Colors and United Meanings, Journal of Communication: 3/25. |
| 12 | The Advertising Industry | William Mazzarella. 'Very Bombay ': Contending with the Global in an Indian Advertising Agency. Cultural Anthropology. 18 (1): 33/71. |
| 13 | Race, Ethnicity and Advertising | Arlene Davila, Latinos INC. "Don't Panic, I'm Hispanic": The Trends and Economy of Cultural Flows, pp. 23/55. |
| 14 | Final Paper Presentations | Discussion of Final Paper Topicsand providing feedback |
| 15 | Revision & Evaluation of the Semester | Deadline: Final Paper Due |
| 16 | Summary of the Semester | Overall summary of the course and Discussions |
| Course Notes/Textbooks | Reading Materials: book chapters and articles, class discussions |
| Suggested Readings/Materials | PRESENTATION:PStudents will be asked to lead a discussion by bringing up insightful questions and to discuss major issues in the article. EXAMS: Three comprehensive short reflection papers and one a longer essay that synthesizes the concepts we have been learning during the semester. There is only one midterm exam. The format and subject matter will be discussed in more detail during the semester. |
| Semester Activities | Number | Weigthing |
| Participation | 1 | 15 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 3 | 30 |
| Presentation / Jury | 1 | 15 |
| Project | ||
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 20 |
| Final Exam | 1 | 20 |
| Total |
| Weighting of Semester Activities on the Final Grade | ||
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 16 | 8 | 128 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 3 | 6 | |
| Presentation / Jury | 1 | 4 | |
| Project | |||
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 10 | |
| Final Exams | 1 | 17 | |
| Total | 225 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
